Strategics Managemen ...

The aims of the unit are to promote understanding of the importance of the role of strategy in organisational success. It aims to develop your understanding of the importance of choice in the design of effective strategy through which it is possible to create a unique value proposition and to enable firms to avoid direct win-lose competition. To achieve this, you will be enabled to develop your ability to work through complex issues in order to identify both current and future trends and to assess their potential impacts on both the industry and the business. You will also be enabled to make careful selection of the appropriate tools, frameworks and concepts of strategy in order to assess the appropriateness of strategies and by doing so develop a range of realistic and practical strategies for businesses. The unit focuses primarily on competitive strategy and therefore you will concentrate on five key themes:

1. 1. 1. Strategy as choice
      2. Identifying trends and their potential impact on the business
      3. Understanding the importance of resources and capabilities in the implementation of strategy
      4. Strategy design
      5. Evaluating strategy

Strategy is the means by which an organisation is able to achieve its goals and achieve superior performance in the face of intense competition. In order to do this effectively firms must be able to create a value proposition that is sufficiently distinct to allow it to create a meaningful difference from its competition. In the modern context there is a concern that the business environment is too dynamic to allow for carefully planned strategies. Good strategic thinking therefore becomes even more relevant as business seek to create dynamic and flexible ways in which to create sustained value.