In today’s business world digital technology in all its facets is crucial to facilitate
decision-making, create new business models, and achieve competitive
advantage. This unit, informed by staff research and other scholarly activities,
develops your knowledge and understanding of the use of digital technology for
effective management in a variety of business settings, as well as enabling you
to manage digital technology. Crucially, you will learn about the role of digital
technology in strategy, Internet marketing, and related areas.
The unit takes an integrated approach to critically assess the relationship
between information systems and how they can create a competitive advantage.
The aim is to enable you to understand and critically assess what information
systems are, what key characteristics they have and what they can (and cannot)
do for an organisation.
Successful completion of the unit will give you a comprehensive and detailed
overview of theory and practice and you will acquire a ‘toolkit’ that provides the
basis for understanding the potential – and limitations – of information systems
for business success.