The unit introduces principles, theories and concepts of marking in business organizations. The aim of the unit is to provide students with the opportunity to apply marketing principles, theories and concepts to the range of decision makers in organizations and society.

This module gives an introduction to human behavior in the organizational setting and its managerial implications. It covers the world of organizational behavior in terms of managing diversity, culture, socialization and mentoring, individual behavior in organizations based on self-concept, personality, abilities and emotions, values attitudes and job satisfaction, group and social processes by learning team and teamwork, organizational processes concerned on tactics, leadership, empowerment and politics.

This module provides fundamental concepts through the major tasks associated with marketing to the strategic role of marketing in an organization. It will cover the nature and scope of marketing, identifying and selecting markets, the product, price, distribution, and promotion in sales and marking environment.

This module gives basic accounting principles. It covers the accounting elements of the financial statements, the financial statements of sole traders, books of original entry, adjustments for financial statements and special accounting procedures.