This module provides fundamental concepts through the major tasks associated with marketing in an organization.It will cover the concept of marketing (creating and capturing customer value), analyzing the marketing environment, consumer markets and consumer buyer behavior, business markets and business buyer behavior.

This unit introduces the overview of human resources management. It covers the concept of managing human resources in today business, managing equal opportunity and diversity, strategic human resource management, recruiting and talent management, selecting employees, training and developingemployees, performance and talent management, and compensating employees.

This module provides the introduction to management and organizations. This module will cover who are managers and where they work, define management, describe what managers do, explain why it's important to study management, describe the new economy and how it's affecting the way organizations are managed, explain globalization and its impact on organizations, discuss how society's expectations are influencing managers and organizations, describe how the workforce is changing and its impact on the way organizations are managed, discuss trust as the essence of leadership, describe the factors that are reshaping and redefining management, discuss the foundations of decision making and foundations of planning.

This course will provide participants with a fundamental understanding of information technology to apply in today business world. The main objective of this course is to provide a conceptual and practical basis for student learning and pre-University foundation program. The course module will be including four major sections. These are managing IT in a digital world, computer systems, telecommunications and networking and the data resources. First section will discuss in detail the key concepts underlying today’s computer systems (hardware and software) and network technologies. The second section will covers on the basics of both computer hardware, the physical pieces of a computer system, and computer software, the set of programs that control the operations of the computer system. The Third section will focuses on the business need for networking, as influenced by the ever-evolving telecommunications industry. The Fourth section will describe issues related to managing the data resource in today’s organizations. This section focuses on data modeling and data architecture, including key principles in managing data, the role of metadata, tools for managing data, packaged data models, and data management processes and policies within organizations.

This course provides the students

  • To learn management concepts

  • To see how the students relate to organizational success, as well as to the difficulties and challenges managers face

  • To teach the students the important concepts of management

  • To develop the students' ability to apply the management concepts through critical thinking

  • To develop the student's management skills in theirs personal and professional lives

  • To develop the critical-thinking skills that will need to apply the concepts

  • To develop the management skills that the students can use in their personal and professional lives, as both leaders and followers.

This module provides students with the understanding of effective instructional techniques in business communication. It will cover understanding business communications in today's workplace, three steps approaches as planning, writing, and completing business massages, crafting messages for electronic media and building careers and writing resume'.

This unit gives an introduction to accounting principles. It covers the accounting elements of the financial statements, qualitative characteristics of useful accounting information, understanding the accounting elements of the balance sheet and basic accounting concepts underlying income statement, articulation of income statement, purpose of cash flow statement and definition of profit and how it is determined.